Internet Technology, Marketing, and Security Research Paper - 1

Internet Technology, Marketing, and Security - Research Paper Example Basically, social media marketing involves the use of social media such as Facebook, YouTube and Twitter to market products and services. Given the personalized nature of the social networks, social media marketing provides marketers with the ability to personalize their advertising in a way that meets the needs of the targeted audience and hence is a bet means of advertising (Smith, 2010). The use of social media marketing has gained a lot of recognition in the recent past due to the various flexibilities and the increased number of audience that comes with it. Social media marketing is considerable cost effective in comparison to other traditional modes of marketing. The moment an advertisement has been operationalized over the social media, it becomes easy to woo customers to do many things, including making orders, placing recommendations or visiting the website of the marketer. Because the social media is already an attraction, marketers do not need to market their products and services directly, but take advantage of the influence of the social media to attract customers to their products and services (Mangold & Faulds, 2009). ... People only visit such websites when they are interested in them. However, the case with social media is different. People frequent them to cat up with friends, watch new videos or post status update. In the process, however, they can click on advertisements that concern them. Social media marketing, is thus initiated by the users themselves and the marketer only has to post the advert while leaving the rest to the potential customers (Kaplan & Haenlein, 2010). Advantages and Disadvantages of Social Media Marketing Most businesses have adopted the use of social media marketing because of the benefits that come with it, particularly the increased ability of organizations to build brand recognition. Organizations have adopted social media marketing because it allows them build their brands and their businesses. It gives them ability to eavesdrop while pressing the big digital ear up against the computer screen (Kaplan & Haenlein, 2010). Social media marketing provides a rare opportunit y of getting immediate feedback about products and services and their performance in the market. Besides, they provide organization with more information about their competitors and other information relevant the performance of the organizations. Organizations that take their time to response and correct all the concerns about their products are in a good position to harvest huge benefits from social media advertising (Drury, 2008). However, like all other good things, social marketing has a downside. Among all the advertising channels, social marketing offers the longest odds. Social marketing becomes a tall order because of the channel itself. It is big and very authoritative, but not under the marketers direct and absolute control. In some

Review for the play, The Miracle Worker. (Theatre appreciation) Essay

Review for the play, The Miracle Worker. (Theatre appreciation) - Essay Example To say that the acting in this play was awesome is an understatement. Lauren Lovett as Anne Sullivan is exceptionally brilliant. What was striking about her performance among other things was her enthusiasm. I have been to many plays before, and there is always a sense of being an observer. You are watching somebody else perform, even if it is a very good performance. Rarely are you actually drawn into the play. Lauren Lovett was Anne Sullivan for this one night. As she explained things to Helen Keller which can't be seen or heard, one's own imagination was touched. And I would certainly think I was not the only person feeling like that in the Theatre. One of the things which this play, perhaps had to do was to convey to the audience what a difficult, perhaps nearly impossible task which Anne Sullivan had to do. That actually is achieved. You appreciate the enthusiasm and the dedication that Anne Sullivan had to reach young Helen. Her idealism is almost contagious. I cannot believe t hat anybody seeing this play would be cynical about humanity after leaving the theater. The Acting of Emily Jane Stewart as the young Helen Keller is another revelation. Watching her, one never for a moment thinks that one is watching an actor act as a blind and deaf girl. It actually looked like that the production went to the extent of actually recruiting a blind and deaf girl.